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Vera Wang – Brand Description and New Bridal Dress Collection

Vera Wang brand has long been an iconic personality in the wedding fashion. Almost every future bride is dreaming about bridal dresses of this American designer.

History
Vera Wang was born in 1949 in New York, but has Chinese origin. In her youth, she was a professional skater. She married Arthur Becker in 1989. When Becker offered her his hand and heart, she already knew a lot in the world of fashion and understood that if she bought a dress in the store she would see a dozen more of same looks. Therefore, she decided to create a wedding dress herself. And she made the right decision. After that, most famous brides of America became clients of Wang.

Vera Wang Style
From the very beginning, Vera Wang brand was distinguished by its luxurious fabrics and commitment to classic silhouettes. The most commonly used materials in Vera Wang brand products are silk, lace, taffeta and organza. Often her dresses are decorated with rhinestones, embroidery, artificial flowers and beadwork that do not prevent wedding gowns of this brand from being simple and very elegant. Vera Wang has been repeatedly recognized to be committed to ridding the world of ingrained stereotype, according to which a bride’s dress should look like a lush cake. Vera Wang dresses are very sophisticated, and are associated with high fashion, rather than with the usual celebration.

2017 Vera Wang Bridal Dress Collection 
The secret of Vera Wang’s popularity of lies in the fact that the designer, using classical techniques of wedding fashion, always adds elements of fashion trends to wedding dresses. The 2017 new spring-summer collection is also subjected to the influence of the most modern trends. Wedding dresses are manufactured of lace, silk, translucent chiffon, embroidered with beads and crystals. They feature lush skirts and innocent necklines. At the same time, they are made in the style of Victorian and Elizabethan eras. The spirit of those times is easily guessed in stand-up collars, corsets, pleated details on skirts. The only difference is color: it is difficult to imagine bright dress color in the XVII century, but now it is considered classic and the most popular feature of bridal gowns.